Senior Manager, Product Marketing

(Multiple states) - Full Time

The Position

Senior Manager, Product Marketing- Direct Practice


What We Need

We are seeking a Senior Product Marketing Manager to focus on Direct Practice Sales across our Go-to-Market organization. Our ideal candidate is goal-oriented with good knowledge of marketing practices, exceptional communication, and superior writing skills. 


This newly-created role is a key resource on the Marketing team and is highly collaborative with Sales, Services, and the Product Management teams. The individual will demonstrate a passion for problem-solving, coaching, and simplifying concepts to drive learning and establish positive relationships with Revenue Organization members and Executive leadership.  They will work cross-functionally with multiple partners - Sales, Customer Success, Sales Operations, Product Marketing, and Product - to continually discover and meet the objectives of a dynamic, growing business.


Your Area of Focus

  • Create sales material and curriculum that supports revenue-generating efforts across Net-New and Install/Base sales motions
  • Work with Sales and Success team members to identify knowledge and skills gaps across the company with regard to product and industry knowledge and conduct ongoing needs assessments
  • Maintain comprehensive program and continuous delivery of content and tools
  • Build, communicate, and train on marketing initiatives that drive acquisition and retention
  • Create, manage, and ensure marketing collateral and content across internal teams
  • Participate or lead market research and competitive analysis initiatives 
  • Activate key announcements in the Sales channel, ensuring Sales and Customer Success teams are ready to maximize the impact of company news
  • Participate in or lead the development of marketing plans to enhance growth and assist in outreach/communications
  • Support the development of solution messaging for sales collateral, sales tools
  • Develop solution content and sales tools that address key areas within the prospect-to-customer lifecycle
  • Tackle strategic and tactical ad hoc marketing projects that arise from sales, product, and the executive team for both internal and external communications


Your Professional Qualifications

  • 5-7 Years of experience in product marketing, program management, channel/partner marketing or former sales enablement professional. Preferably with B2B technology experience.
  • A self-starter, comfortable taking initiative and working with cross-functional, executive-level decision-makers to uncover needs and resolve pressing business issues
  • Detail-oriented and highly organized with the ability to manage multiple programs simultaneously while adhering to high levels of accuracy and quality of work
  • Excellent communication skills and experience writing, editing, and presenting to multiple levels of an organization
  • Strong understanding of the pre-sales and post-sales process including prospecting, discovery, negotiation, close, account management, and customer support
  • Experience with Salesforce, Gainsight, Lessonly/LearnUpon (LMS) preferred


Our Values

  •  Passionate - Be Passionately Driven: We take pride in our work, inspire others to excel, and are dedicated to solving tough problems in healthcare. We hold ourselves to the highest standards. And we work with urgency because what we do matters.
  •  Customer-Focused - Dedicated to Customer Success: Helping our customers succeed directs every action we take. We’re committed to helping their practices run smoother so their patients can thrive. We are solution-oriented and aligned with their needs.
  •  Collaborative - Together We’re Better: Great teams are collaborative, selfless, hardworking, and dedicated. We are willing to do what it takes to get the job done so we can accomplish more together.
  • Growing - Constant Growth: We strive to have a growth mindset in all we do. We reject the status quo. We take a unique approach and make every effort to bring clarity to a needlessly complex industry. We are creative problem solvers that believe in making things better.


Kareo is an equal opportunity employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. 


Apply: Senior Manager, Product Marketing
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